20年中国咖啡产业和消费业的从业者
Positioning is a foreign concept to Chinese, and begins to gain popularity among China’s corporate and investment communities. In Al Ries and Jack Trout’s Positioning, they define it as ‘ In communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation’. Despite of its simple and easy-to-understand definition, its real life practices can go off track in so many ways or in the same way by so many players.,....
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