Bottom line: iQiyi's establishment of a new sports joint venture and the venture's subsequent 500 million yuan in funding point to a measured expansion for its premium content business, which will be key to its future success.
I'm being just a bit coy with today's headline by suggesting that a new sports programming joint venture by online video site iQiyi (Nasdaq: IQ) resembles a similar expansion by disgraced former rival LeEco (Shenzhen: 300104). But the fact of the matter is that these t...
.