Take one step forward with your left foot — a small step suffices. Oh, no flip flops from this point on, please. Feel that delicate texture embracing your foot with such warmth and subtle sounds of acceptance. Another step forward with your right foot, and you experience a marvelous balance. Savour that sensation. 

You tilt your head slightly, feel your long hair lifting and swinging in harmony with the 7:00 AM breeze, and admire the tranquil Cádiz seashores. The sandy beaches extend t...

A crew of businessmen and businesswomen all dressed in black and white, confidently prancing their way down the Mid-Level Escalators while their clones emerge from various corners of the street, including the ‘underground’. A  sunlit sandy beach, mysterious societies of men who pledge their allegiance to the glorious local gastronomic scene, a surreal land where imagination seems to have taken over reality. A page from history that cannot be erased and remains a divisive force after decades…...

学术营销一直是药企进入三级医院的主要手段之一，尤其在大病用药和专业药品上。一些药企已经建立起服务加产品的雏形。比如说，在肿瘤用药上，一些药企为医生和病人提供免费的疾病管理App，用于收集病人各项数据和动态诊疗信息，以此作为医生收集数据进行学术研究的平台。

这种模式是很典型的传统学术营销思路，以医生的需求为出发点，但忽略的是病人的参与性。这类产品最大的困境是病人参与度较低，因为对自身的诊疗没有迫切的用途，病人主动在这类App上上传数据的忠诚度很低，医生利用碎片化时间和病人的交流也并不深入，加上中国的病...